Tools Built for Founders.
Ethically steal the frameworks, AI skills, and playbooks I use with clients.
Free Google Maps Check
Built for plumbing, HVAC and tree service companies, and any local business that gets its calls from Google.
When someone in your town searches for what you do, Google shows three companies at the top of the map. I’ll check whether you’re one of them in each town you serve. When you’re not, your report shows who is, with their review counts next to yours. You get a private link within 24 hours, and it’s free.
Get Your Free Check →Business-First AI
Find the Real Problem. Fix the Work. Use AI Where It Pays.
Use this practical guide to identify a real business constraint, improve the workflow, and decide where AI can produce a measurable result.
Explore the Free Book →The thinking behind the work.
Thought leadership on AI writing, revenue systems, and marketing strategy. Written when I have something worth saying.
Featured Article
The Future of AI Agents in Business
One big AI assistant always breaks down. The fix isn’t a better prompt — it’s a coordinator running a team of small specialists, the same shift the whole AI industry is converging on.
Read Article →See the work in action.
Real campaigns, real numbers. Eight case studies from founder-led brands across direct response, lifecycle, and launch.
View Case Studies →Featured Skill.
DISC Voice
AI writing that sounds like a human. Not a robot.
A plug-and-play Claude skill that installs five distinct behavioral voices into your AI workflow. Ships with a mini-brief template and a 15-minute install workshop.
Get the Voice SkillNew resources added regularly. Check back or grab a briefing to get notified.
New Research · Founder-led Brands
The Invisible Founder
Over the past few days, I’ve shared research on the three ways founders are being systematically erased.
Instagram went from 10–15% reach in 2020 to 2–3% today. Facebook pages with 10K followers reach 137 people per post.
iOS 14 broke targeting. ROAS dropped 38% overnight. Costs doubled or tripled. Can’t stop paying because organic is dead. Can’t sustain paying because costs keep rising.
AI Overviews appear in 80% of search queries. Only 47% of top-10 pages get cited. Your ideas spread everywhere. Your name appears nowhere.
I’ve received more requests from Founders for early access than I could have guessed.
Part 1 of the complete research is now live.
Inside Part 1:
- → The visibility collapse timeline (2018–2027)
- → When each structural break happened and why
- → The data proving this is systematic, not accidental
- → The turning point and what happens next
- → What happens if you do nothing (+ the nightmare scenario)
This connects everything from the last few days with the complete big picture.
Read Part 1 →